Sell Your Business — On Your Terms
Lower-middle-market M&A advisory and licensed business broker for companies valued between $1M and $25M.
Based in Morristown, New Jersey, HartmannRhodes advises business owners in confidential, structured transactions nationwide.
MARK HARTMANN, MBA
• Founder & Principal
• 3X Inc. 5000 Honoree
• Author of Sweat Equity Payday
Our Approach to Selling a Business
Selling your business is a defining event. It’s the controlled transfer of something you’ve spent years building. That control doesn’t begin when a buyer appears — it begins in how the company is prepared, how buyers are qualified, and who remains accountable throughout the process.
An Operator's Perspective
Before advising business owners, Mark Hartmann built, scaled, and sold his own company. That operator experience shapes how businesses are prepared for market — from financial organization and risk positioning to buyer presentation and negotiation readiness.
Confidential Targeted Outreach
Your business is not broadly marketed. Buyers are identified deliberately and approached under confidentiality. Positioning, financial presentation, and expectations are established in advance so discussions begin from strength — not urgency — and momentum is controlled throughout the process.
Led Personally, From Start to Finish
HartmannRhodes operates as a focused advisory practice — not a volume brokerage. Engagements are deliberately limited so each transaction receives direct senior oversight from preparation through closing. Strategy, negotiation, and execution remain aligned under one accountable lead.
You're only as good as your last deal.
When a business changes hands, the margin for error gets thin. Preparation matters. So does experience. By the time a deal reaches closing, structure, positioning, and negotiation discipline are either solid — or exposed.
“Thank you for the wisdom, guidance, bitch slaps, and grace. It has been a pleasure working with you.”
Dave M.
Owner of Precision Specialty Plastic Parts
Manufacturer in Morris County, NJ
SWEAT EQUITY PAYDAY
A practical perspective on preparing your business for sale.
Mark Hartmann’s book is written for business owners preparing for a future transition. It examines how valuation is shaped, how buyers evaluate risk, and what disciplined preparation looks like long before a transaction begins.
Drawing from experience as both a founder and an advisor, the book also addresses the human side of a sale — the identity shift, the timing decisions, and the reality of life after closing. It’s a practical perspective on preparing both the business and the owner for what comes next.
