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Writer's pictureMark Hartmann

After the Deal: James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures

James Ashford built GoProposal with a clear goal: to sell. From designing the logo with potential acquirers in mind to rallying his team around the vision, James executed his plan with precision. The result? An eight-figure sale to Sage, a FTSE 100 company. 


But what happened after the deal? In this Built to Sell Radio episode, part of the After the Deal  series, James opens up about life post-exit. Selling a company can bring financial freedom, but as James reveals, it also comes with unexpected challenges. 


You'll discover how to: 

  • Prepare your business for acquisition by aligning your team with a common goal.

  • Navigate the transition from entrepreneur to employee in a large organization.

  • Identify the psychological impact of “playing not to lose” after a big payday. 

  • Avoid losing your entrepreneurial spirit in a corporate environment. 

  • Recognize the signs of burnout and take action before it’s too late. 

  • Reconnect with your purpose after the sale of your business. 


IJames’ story is one of grit, growth, and reinvention. Whether you’re preparing to sell or have already made your exit, this conversation is packed with insights to help you find your next chapter.


Want to learn how to make your business irresistible to buyers? CLICK HERE to schedule a meeting with me today. 






Video: After the Deal: James Ashford on the Aftermath of Selling a 12-Employee Company for 8 Figures


 
Mark Hartmann - CEO of HartmannRhodes

Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a Master of Business Administration from Eastern University, a master of science degree in organizational change management from St. Elizabeth University, and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).

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