How Aaron Leibtag Got $15 Million for a 15-Employee Company
- Mark Hartmann
- Oct 9, 2024
- 1 min read
Aaron Leibtag cofounded Pentavere Research Group, a digital health company that identifies patients not receiving the medications or interventions they should be receiving because critical data is buried in a patient’s electronic health record. Despite having just 15 employees, they attracted an acquisition offer that valued Pentavere at $15 million.
In this episode, you'll discover how to:
Find a strategic acquirer.
Get an acquirer to focus on future potential rather than historical EBITDA.
Avoid re-trading by leveraging radical candor.
Avoid having your proceeds locked in a risky earn-out.
Evaluate the difference between debt and equity in a term sheet.
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Video: How Aaron Leibtag Got $15 Million for a 15-Employee Company
Mark Hartmann is a three-time Inc 500|5000 CEO with a rich sales, operations, and leadership background in the insurance, financial services, and healthcare sectors. With extensive experience growing and selling his own businesses, Mark leverages his expertise to help owners grow and sell businesses valued at $1M —$25M. He’s earned a Master of Business Administration from Eastern University, a master of science degree in organizational change management from St. Elizabeth University, and a graduate certificate in executive coaching from Columbia University. Mark’s professional certifications include Certified Mergers and Acquisitions Professional (CM&AP), Certified Business Intermediary (CBI), Certified Exit Planning Advisor (CEPA), and Certified Value Builder (CVB).